Smugmug… is it worth it?

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I was wondering if any of my fellow photographers have ever used Smugmug.   Is it worth all the late nights to get it up and going?  I recently found it through a friends instagram page and was blown away by the looks of the whole site.   Very crisp and clean.   Though reading reviews and other peoples comments it seems to be a 50/50 chance for any kind of success or even views for that matter.   What do you think?   Here is the link to mine I have started to create.  Smugmug 

Check it out….let me know what you think
Moon